About me

Professional Experience
I am specialist marketing consultant who seeks appropriate marketing solutions in order to solve business problems and improve company performance.

As the former Marketing Executive at Ster-Kinekor, South Africa's leading motion picture exhibitor, I was responsible for the entire marketing function. There a crossfunctional team interacted with all of the Hollywood studios in releasing and promoting over 300 movie titles per year.

Prior to that, I served for 9 years as the Marketing Director of Nashua Mobile, a South African cellular service provider, where I headed up the marketing and was intrinsically involved in the company's strategy. Nashua Mobile is focused on contract and pre-paid cellular, call routing and broadband data. I was part of the Nashua Group for 17 years.

Before that, I worked at Radiospoor, that specialised in radio paging, and my career started at Firestone tyres in 1989.

Through these different companies I have gained experience in Marketing, Sales, Strategy, HR and Training, as well as General Management.

Academic Qualifications

Academically, I have a B Comm. (major in Business and Industrial Psychology) and B Comm. Honours (major in Business) from the University of Port Elizabeth (now Nelson Mandela Metropolitan University), a MBA from Wits Business School (with a thesis on sports sponsorship), and a DBA from the University of Phoenix in Arizona, USA (with a dissertation on organisational culture).

Business Information
I also serve on an academic advisory council at Tshwane University of Technology and am a regular guest lecturer at Nelson Mandela Metropolitan University. I am a Chartered Marketer with the Marketing Association of South Africa.

I have presented at various conferences on a variety of business topics; the most common being marketing, sponsorship, organisational culture, service, general business and strategy.

As far as awards go, I was the Marketing Director when Nashua Mobile won a Gold Lion at Cannes, a Clio in America and 3 SA Loerie advertising awards. Nashua Mobile was also voted the 3rd best business telecommunications provider in the 2010/11 Sunday Times Top Brands survey.

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